First of all, a little about me
Before my conversion to Islam, I was already quite modest in the way I dressed. I wore shorts, T-shirts, and "normal" clothes, but I never liked to show off too much. For example, wearing skirts or short dresses was a real challenge for me. I always felt uncomfortable.
Looking back, I understand that this discomfort stemmed from something deeper. I loved fashion, I loved being trendy, but there was a part of me that yearned for something else. For more simplicity, for more respect for who I really am.
The beginning of my transformation
My conversion to Islam changed everything. For years, I spent time with Muslims and discussed their faith. It always attracted me, but I didn't really understand why. Until the day I asked myself the big questions: What is the meaning of life? Why are we here? What is our role?
I began reading the Quran. At first, it was complicated, but I couldn't stop. Every night, I felt this need to continue, to understand, to search for meaning. The more I progressed, the more I felt this evidence: Islam was answering my questions. Everything was logical, natural, and it gave me an inner peace I had never felt before.
But before going any further, there was one obstacle: my family. I didn't want to hide anything from them, but I was afraid of their reaction. So one day, I plucked up the courage and wrote them a message explaining my journey. To my surprise, everything went well. They supported me, and that gave me the strength to take the plunge.
Shortly after, during Ramadan, I went to the mosque with two friends. I took the Shahada (the declaration of faith) and officially became a Muslim. That was four years ago, and I haven't regretted it for a single second.
A new way of seeing life...and fashion
The first thing that changed was my outlook on life. I understood that I needed to slow down, savor the real things: take care of my family, admire the beauty of nature, and above all, reconnect with what matters most.
And then, naturally, my way of dressing evolved. I wanted to be in line with my values. I realized that showing my body to everyone wasn't my value. On the contrary, covering myself made me feel protected, respected, and above all, closer to my Creator.
But it wasn't easy every day. When I saw super trendy but not modest outfits on social media, it made me want them. In stores, it was the same: many pieces were pretty, but didn't match my new style. I always had to search and sort, and it was getting frustrating.
The idea of my shop
That's where the idea for my store came from. I thought, "Why isn't there a place where I can buy anything I want without asking any questions?" And then I realized, "If it doesn't exist, why not create it myself?"
I wanted a space where women, like me, who are seeking to evolve in their style and spirituality, could find clothing that was both modest and elegant. And not just to give them clothes: I wanted them to feel supported in their journey, to know they were not alone.
Today, my mission
My shop isn't just a business. It's a way to help women feel good about themselves, to be proud of their faith and their values. No matter where they are in their journey—veiled or not, beginners or experienced—what matters is to improve little by little, at their own pace.
For me, modesty is more than just a style. It's a way of saying, "I respect myself, and I deserve to be respected for who I am." You can be elegant and fashionable while still remaining true to your values.
And tomorrow?
Today, I'm proud of how far I've come. Creating this store has been an incredible adventure, and even though I'm running it all on my own, I'm happy to see my efforts paying off.
My dream is to see my brand grow, to create a real community around modest fashion, and to support other women in their evolution. Because deep down, we're all on a quest to become the best version of ourselves. And together we'll get there.